A 30 second film practice to present a person who lives in the city who desire to have a easy and casual life.

I was inspired when I took an escalator in London underground,  there were Digital escalator panels showing short and quick advertisement next to the escalators. These short advertisements have a huge impact on the crowd, as only a few seconds of advertisement can be seen by tens of thousands of people on the way to work or on their way home. A lifestyle brand for example can promote itself by comparing a busy life and a quiet life.

The line,

“Would you like an adventure now, or shall we have our tea first ?”

from the famous novel Peter Pan that I saw on Pinterest (2014),  inspired me to film a short video that compare a busy lifestyle and a quiet lifestyle. In the 30 second film,  the famous quote from Peter Pan caused the main character to change her mind, set her work aside and took a break to have a cup of tea. The well-known British hot beverage brand Whittard of Chelsea could use this short clip to build up brand awareness as well as to tell people who are passing by to slow down and have a cup of tea.